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Viktor Hovland Joins Puma Golf Family

Norwegian superstar steps into exclusive shoe deal as he tees it up in Augusta

CARLSBAD, Calif.  – PUMA GOLF announced the signing of Viktor Hovland to an exclusive shoe-only agreement. The Norwegian star has been wearing PUMA’s Ignite Articulate model for over a year with no formal agreement due to the exceptional comfort and performance provided by PUMA GOLF’s superior technology and design expertise.

“I started wearing PUMA shoes because I really liked the style and comfort,” said Hovland. “Shoes are critical for me because I use my feet to read greens. I’ve worked closely with the PUMA team to build shoes that perform well with AimPoint and are very comfortable.” 

According to the Official World Golf Rankings, Hovland is currently the 6th ranked player in the world. A standout at Oklahoma State, the young Norwegian won the 2018 U.S. Amateur and reached number one in the Amateur Golf Ranking in 2019, when he also finished as low amateur in both the Masters Tournament and the US Open. Since turning professional after the ’19 US Open, Hovland has won six PGA Tour events, including the ’23 Tour Championship, and two European Tour events, including the ’23 BMW Championship. Hovland also captured back-to-back Hero World Challenge titles in ’21 and ’22.

“We are extremely happy to welcome Viktor to the PUMA GOLF family,” said Dan Ladd, President of COBRA PUMA GOLF. “He’s one of the most talented and charismatic young players in the game and we look forward to a long relationship. Shoes are very important to Viktor because he uses his feet to read greens. We have built him shoes that work for AimPoint, but also look and feel great on the course.”

For more information about PUMA GOLF shoes, apparel, and accessories, please visit pumagolf.com.


COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.