LIV Golf officials have ‘voiced their frustration’ as they look to keep up the franchise’ momentum and attract major sponsors.
Some 18 LIV Golf rebels will be heading to Augusta National next week as the rivalry between the breakaway series and PGA Tour members threatens to explode at the Masters. During their debut year, LIV Golf signed some of the world’s biggest stars including Open Champion Cameron Smith along with former Masters winners Patrick Reed, Phil Mickelson, Dustin Johnson, Sergio Garcia, Bubba Watson and Charl Schwartzel.
However, in their maiden season the Saudi-funded circuit made ‘virtually zero revenue’, while economy expert Steve Levitt claimed he did not see the the breakaway tour ‘lasting more than a couple of years’ if its current model was anything to go by.
The restricted 48-player field is split up into 12 teams with players competing individually, but with their scores also contributing towards a team award. LIV Golf wants each team to have its own sponsor and players also working on their own sponsorship deals.
Sports Illustrated claim that LIV Golf officials are starting to voice their frustration about the slow process of attracting sponsors.
It’s reported that LIV officials have complained to teams directly that they are not doing enough to generate revenue.
All is not perfect amongst the LIV Golf rebels who reportedly had a number of questions for the Saudi-backed series’ bosses, during a mandatory meeting ahead of their second event of the season in Tucson.